Aurasma Provides Some Futuristic New Augmented Reality Technology

Thursday, July 14, 2011

Aurasma Provides Some Futuristic New Augmented Reality Technology

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Technology is cool and moving rapidly. We all know that, right? Sometimes though, something will catch the eye that is just mindbloggingly cool. The kind of thing that makes the future seem more like present day. One such technology is that of Autonomy’s Aurasma platform.

It’s an app that can be installed to then allow the iOS device’s camera to see and recognize images in the real world. In doing so it then allows for the possibility of adding a virtual world layer that can then provide anything from a 3D animation to a trailer of a film or game. As the demo below shows, it can enhance a regular paper advert, showing a trailer for a movie or how a piece of furniture could be implemented. It’s impressive stuff and certainly futuristic in nature.

The Aurasma app also offers the ability to create individual channels with users able to make their own virtual worlds for their friends. As well as that, exclusive deals and content can be accessed from participating movie studios and retail stores. Such partners range from Paramount Pictures and Universal to publications such as New Scientist and The Wall Street Journal, as well as shoe retailer Tsubo.

Aurasma is available now for all iOS devices and is a free app. All users need to find is the relevant content!