Umami Brings the Second Screen to the iPad

Thursday, November 10, 2011

Umami Brings the Second Screen to the iPad

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The idea of the “second screen” during TV viewing has arisen recently, as TV watchers increasingly use their phones and now tablets while watching TV. An app called Umami is now available that allows users to interact with their TV shows as they’re on. Users can see social feeds from the general public and show cast members, browse information on recent episodes, and more. Some shows offer interactive elements such as polls for users to share their opinions, along with Twitter and Facebook support. The app uses audio fingerprinting recognition to detect what show is currently being watched, and to automatically pull up the correct show and episode information. This doesn’t just work with live TV; recorded shows that have recently aired can also be matched by the app. Shows can also be manually pulled up by users if they want to look up another show while not watching TV or watching something else. Umami is available now for free from the App Store.